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Want to Attract More Men Online? Wear Red!

9. November 2010 by Christy 0 Comments

Ladies, are you wondering how to attract more men online? According to a recent study, you should wear red in your profile photos!


Scientists have long known that the color red attracts nonhuman male primates, but the recent study, published in the Journal of Personality and Social Psychology, found that human males also respond to that color.


Researchers came to this conclusion after conducting two experiments.


In the first experiment, researchers gathered 23 heterosexual male undergrads and showed them a picture of a young, moderately attractive female. Half of the men saw a photo in which the woman was wearing a red shirt, while the other half saw a photo in which the same woman was wearing a green shirt. Investigators then told the men the woman was in the next room and presented the men with a list of 24 questions they could ask her. The men could only choose 5 questions. Researchers found that men who anticipated the woman in red were more likely to ask “intimate questions” like “How could a guy get your attention at a bar?” than men who anticipated the same woman in green.


In a second, related experiment, researchers told participants a woman was preparing to join them and pointed to a chair where the woman would be sitting. If the men expected a lady in red, they tended to sit closer to the woman’s chair than men who expected a lady in blue. 


Daniela Niesta Kayser, professor of psychology at the University of Rochester and lead author of the study, offers this piece of advice to women looking for love:


“It appears that women would do well to wear a red shirt or dress when preparing for a date with a desirable man, and women may be particularly successful in online dating when they post a picture of themselves in red apparel.”